Sponsors

Toyota
Toyota is committed to the sport of triathlon and all participants from beginners to professionals. Similar to how the Race To The Toyota Cup provides something for everyone, Toyota's full lineup of vehicles offers efficiency, dependability, quality and performance for all drivers.

As triathletes, you are consistently training, racing and analyzing your performance in order to improve. Likewise, one of Toyota's core principles is Kaizen, which stands for continuous improvement. Currently, Toyota is spending $1,000,000 dollars per hour on research and development to enhance the safety and technology of its vehicles. As you head out for your next training session, Toyota will be working hard as well to improve it's vehicles and your future driving experience.

TYR
TYR is passionately dedicated to providing all athletes with the products and inspiration to perform at the highest level possible. The name TYR (pronounced tier) is taken from the mythical Norse god of warriors and deity among athletes, representing heroism and victory in battle. The TYR brand embodies the competitive spirit of sport, and is a symbol or courage and triumph.

Champion System
Race tested and approved by top triathletes like Greg and Laura Bennett, Champion System custom technical apparel is available through easy online ordering with super low minimums. As the official custom technical apparel sponsor for the Life Time Fitness Triathlon Series Race to the Toyota Cup, we offer a full line of custom tri, cycling, run, swim and casual clothing for clubs, teams, and individual athletes.

All Whites
Crystal Farms® AllWhites® and Better’n Eggs® are a great source of lean protein without fat and cholesterol. AllWhites and Better’n Eggs are the best tasting egg whites and egg substitutes as they are the winners of the 2010 ChefsBest® Award for Best Taste. In addition to our line of egg products, we offer Simply Potatoes®, a versatile line of refrigerated, prepared potatoes. Crystal Farms also has cheese, butter, bagels and English muffins which can be found in the dairy section.

Life Time Fitness
Far more than the typical “club” or “gym” which offers little more than a room with equipment, Life Time Fitness has set the bar high in quality and value by helping individuals assess their state of health, set personalized goals and objectives, and achieve success once and for all. With a wide range of healthy-way-of-life-programs, trained and certified fitness and nutrition professionals and very large, world-class facilities, Life Time Fitness is the definitive destination for individuals and families seeking a healthy and active way of life. Life Time Fitness currently operates 87 centers in 19 states.

Zico
Founded in 2004 by Mark Rampolla, ZICO Beverages, LLC. (pronounced Zee-co) is the maker of ZICO Pure Premium Coconut Water. With five essential electrolytes, more potassium than a banana and, low acidity, zero fat, zero added sugar, and zero cholesterol, ZICO is the all natural, refreshing way to hydrate and replenish. As a result, ZICO has become the replenishment beverage of choice among leading runners, cyclists, tri-athletes, yogis and surfers, among others. And now that ZICO is the only pure premium coconut water available in a resealable, recyclable, on-the-go bottle, with naturally 20% fewer calories per serving than other coconut waters and a naturally better balance of electrolytes for optimal hydration, ZICO truly is the ultimate hydration drink. ZICO is headquartered in Hermosa Beach, Calif. For more information, visit http://www.zico.com